Needless to say Maria Minelli has deep roots in both Los Angeles and the model industry. One of the first agents to move away from the 1980’s supermodel aesthetic lead Maria to be a first call for Herb Ritts, Paul Jasmin and Bob Richardson, all looking for new ideas as the tides changed.
Again in the mid 90’s as the director of the Mens board at Next Models LA, Maria curated a new idea of beauty. Simultaneously scouting models at the shows in Paris and Milan and scouting the beaches and skate parks of Southern California in her belief of this new aesthetic, still so relevant in fashion today…
2001 saw Maria launch M Models. Again she anticipated a shift in the market that others found hard to see. This time her vision was in the relevance of girls well under 5’9″, considered shocking at the time, and “the beauty in the undis- covered and unusual”. Representing artists, musicians and individuals outside the traditional scope of model agencies, and securing campaigns and shows with Hedi Slimane’s YSL, Gucci, and Prada among many many others again confirmed her standing as a trail blazer.
With 30 years of experience in the industry, a sixth sense with predicting market shifts years in advance, and launching the careers of countless models, Marias next belief is in the individuals ability to truly connect with a brands audience and tell their story in unison.
Minelli Management is the beginning of this new vision.
1902 South Palm Grove Ave
Los Angeles, CA 90016
T. 323. 658. 8382